Today, the economy is more globalized than ever before. Yet, so many marketing blogs and trending brands are discussing the value of local SEO or Search Engine Optimization. Because of the popularity of mobile devices and on-demand searches for products and services, every business needs to have local keywords incorporated in its content and keyword marketing strategy. Keep reading to learn more.
What is Local SEO?
Local SEO refers to the process of localizing search engine optimization by utilizing keywords with a city or location included. For example, instead of using the keyword “conversion optimization” generically, you could use “London conversion optimization” or “London conversion optimization services.”
Some people balk at local SEO, but there are many companies and industries where it is quite relevant. After all, if you were looking for an exterminator, you wouldn’t try to hire one from another country. There are times when location matters to your customers. If you know your business, you’ll know whether this applies to you.
SEO and Conversion Optimization
One of the hottest trending topics in Internet marketing right now is conversion optimization. Put simply, the process involves improving (optimizing) a website to get people to convert. Sometimes, that might mean to get them to make a purchase. Other times, it might just be to get a quote request or to have them go from a landing page to the eCommerce site. Regardless, the goal is the same and SEO is a great tool to assist in the process of conversion.
SEO shows people that they are on the right path. If they search for “Atlanta malpractice lawyers,” they want to find actual lawyers in the Atlanta area. If you optimize your website for local SEO, you can guarantee that you send the message that you have exactly what the consumer needs.
The Bottom Line
Local SEO isn’t going anywhere, and in fact, it’s only becoming more necessary by the day. Any company that relies on location to drive business is going to benefit from implementing this strategy in their marketing plan. People want quick and easy solutions and local search engine optimization helps them get that, and so much more. If you are ready to take your website to the next level, this is the way to go.