Today, the economy is more globalized than ever before. Yet, so many marketing blogs and trending brands are discussing the value of local SEO or Search Engine Optimization. Because of the popularity of mobile devices and on-demand searches for products and services,...
Growth hacking has been a trending industry term for quite some time. Unfortunately, as is the case with many trends, it is one that a lot of people don’t understand. To many, the concept of “growth hacking” sounds like some lofty scheme that will never truly work....
Now more than ever, people are accessing websites primarily on any device besides a desktop computer. As such, websites need to be optimized accordingly and cater to the user preferences that come with an on-demand environment like that created by mobile technology....
A/B testing is a must-have tool for anyone looking to improve their website or landing pages. It offers a simple, efficient way to check and see which elements are or aren’t working so that changes can improve conversion rates. After all, you can’t optimize your...
There are two main types of search engine traffic: organic and paid. Paid refers to traffic that comes from clicks on paid ads that appear above and below the main search results. Organic refers to traffic from clicks on the non-paid, main search result between the...
Trends mature and evolve quickly in web design. Every year we see different themes emerge and new threads splinter off to form their own distinct styles. In 2021 we saw designs with vintage, serif style typography and bold colours come to the fore. In 2022, we will...
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