The Importance of Local SEO in a Global Economy

The Importance of Local SEO in a Global Economy

Today, the economy is more globalized than ever before. Yet, so many marketing blogs and trending brands are discussing the value of local SEO or Search Engine Optimization. Because of the popularity of mobile devices and on-demand searches for products and services,...
The Small Business Owner’s Guide to Growth Hacking

The Small Business Owner’s Guide to Growth Hacking

Growth hacking has been a trending industry term for quite some time. Unfortunately, as is the case with many trends, it is one that a lot of people don’t understand. To many, the concept of “growth hacking” sounds like some lofty scheme that will never truly work....
E-Commerce Conversion Optimization: Aim for Convenience

E-Commerce Conversion Optimization: Aim for Convenience

Now more than ever, people are accessing websites primarily on any device besides a desktop computer. As such, websites need to be optimized accordingly and cater to the user preferences that come with an on-demand environment like that created by mobile technology....
5 Ways to Utilize A/B Testing for Conversion Optimization

5 Ways to Utilize A/B Testing for Conversion Optimization

A/B testing is a must-have tool for anyone looking to improve their website or landing pages. It offers a simple, efficient way to check and see which elements are or aren’t working so that changes can improve conversion rates. After all, you can’t optimize your...