Bubblegum is one of New Zealand’s leading talent agencies. Based in Auckland, Bubblegum provides some of New Zealand’s greatest actors and models to the film, advertising and marketing industries.
Bubblegum had an old, Flash based website that was difficult to maintain and performed poorly in search engines. We worked with brand experts Blue 10 to produce a fun, flavour-filled site to attract new talent to sign up, and showcase existing talent to casting directors. Their new site featured a comprehensive content management system and a search tool & lightbox where casting directors can find & save their favourite talent.
An email broadcast system was developed specifically to meet Bubblegum’s requirements so that talent which match certain criteria could easily be notified of upcoming events or opportunities.